We are seeking a highly skilled Senior Email Marketing Specialist to lead and execute our email marketing strategy. This role involves full ownership of cold, warm, and lifecycle email campaigns to generate qualified leads, increase customer engagement, and drive conversions. The ideal candidate is strategic, data-driven, and technically proficient in email infrastructure and automation, including the development and optimization of drip campaigns.

Responsibilities

• Design and execute comprehensive email marketing strategies for lead generation, customer engagement, and retention.
• Plan, build, and optimize drip campaigns tailored to various customer journey stages (lead nurturing, onboarding, re-engagement, etc.).
• Create and manage campaigns across the customer lifecycle: cold outreach, win-back, nurturing, loyalty, and transactional emails.
• Build and segment subscriber lists for highly targeted and personalized communication.
• Collaborate with designers and content teams to create compelling email content and templates.
• Ensure high deliverability by managing SPF, DKIM, DMARC, MX records, and monitoring domain/IP reputation.
• Execute A/B testing across subject lines, message content, CTAs, send times, and segments to improve performance.
• Monitor key performance metrics (open rate, CTR, bounce rate, unsubscribe rate, conversions) and continuously optimize campaigns based on insights.
• Develop triggered and automated email workflows using CRM/email marketing tools.
• Ensure compliance with global email marketing regulations (CAN-SPAM, GDPR, etc.).
• Explore and implement best practices, tools, and emerging trends in email marketing to maximize results.

Required Skills & Qualifications

• Minimum 5 years of experience in email marketing, particularly in tech or SaaS companies.
• Proven experience designing and managing drip campaigns and email automation flows.
• Deep knowledge of email deliverability fundamentals and infrastructure (SPF, DKIM, DMARC, MX).
• Strong background in cold email strategy and B2B lead generation.
• Hands-on experience with major email marketing platforms (e.g., ActiveCampaign, Mailchimp, HubSpot, etc.) and CRM systems.
• Strong copywriting, content planning, and segmentation skills.
• Proficiency with data analysis and A/B testing for campaign optimization.
• Excellent communication and problem-solving skills.
• Ability to manage multiple campaigns simultaneously while maintaining high attention to detail.

Nice to Have

• Experience in healthcare, pharmaceutical, or other compliance-heavy industries.
• Familiarity with behavioral triggers, dynamic content, and advanced segmentation.
• HTML/CSS knowledge for custom email template adjustments.
• Experience integrating APIs between CRMs and email tools.

Experience:

•  Min 5 years

About Us:

PureLogics is a full services technology company with having presence in the USA, UAE, and in Lahore. Over the past 18+ years, we have matured from a narrowly-focused five-person team to a well-established technology hub with around employees. We’re CMMI Level 2 and ISO Certified company and highly acclaimed AWS consulting partners.

The success of our business mainly lies in building a team of A-players, who work together and build together, and who crave perfection in everything they produce for our elite clients. We offer the opportunity to young and enthusiastic individuals that are eager to take on tough challenges under our mentorship toward a bright future.

What are we offering?

• Health Insurance
• Provident Fund
• Annual Paid Leaves
• Compensation Plans
• Paid Certifications & Training
• Car Finance Program
• Bike Finance Program
• Child Education Program
• Two Annual Trips
• Stars Of the Month Rewards
• Quarterly Meetups
• Referral Bonuses
• Birthday & Eid Gifts