We are seeking a Meta Ad Expert to join our dynamic team. The ideal candidate will have in-depth knowledge of Meta’s suite of platforms (Facebook, Instagram, Messenger, WhatsApp) and a strong understanding of social media strategies and advertising tools. You will be responsible for managing Meta-based campaigns, optimizing ad performance, and helping the company achieve its digital marketing goals.

Key Responsibilities:

• Develop, implement, and manage Meta platform strategies (Facebook, Instagram, Messenger, WhatsApp) to enhance the company’s online presence.


• Create engaging content tailored to each platform and audience demographic.


• Manage paid advertising campaigns using Meta Ads Manager, optimizing for maximum ROI.


• Analyze and report on campaign performance, providing actionable insights and recommendations for improvement.


• Collaborate with the marketing team to ensure alignment with brand goals.


• Stay updated with Meta’s ever-changing algorithms, tools, and features.


• Leverage data and insights from Meta Audience Insights and other analytics tools.


• Ensure compliance with Meta’s advertising policies and community standards.


• Experiment with new content types, ad formats, and innovative engagement strategies.

Requirements:

• Proven experience in managing Meta (Facebook, Instagram) ad campaigns.


• Strong knowledge of Meta Ads Manager, Business Suite, and related tools.


• Proficiency in analyzing data with Meta Audience Insights, Google Analytics, and other platforms.


• Experience with content creation, both organic and paid.


• Excellent communication and analytical skills.


• A passion for social media trends and an understanding of the evolving digital landscape.


• Ability to work independently and collaboratively in a fast-paced environment.


• Certifications in Meta advertising (preferred but not mandatory).

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.


• 2+ years of experience in digital marketing, with a focus on Meta platforms.


• Meta Blueprint certification (desirable).

Benefits:

• Competitive salary and performance-based bonuses.


• Opportunities for growth and career development.


• Access to industry-leading tools and platforms.