| Job Title: |
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CRM Executive |
| Category: |
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Operations |
| Total Positions: |
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1 |
| Job Location: |
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Karachi |
| Gender: |
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No Preference |
| Minimum Education: |
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Masters |
| Degree Title: |
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MBA in Marketing |
| Career Level: |
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Experienced Professional |
| Minimum Experience: |
|
1 Year |
| Salary Range: |
|
PKR 35,000 to 40,000 per Month |
| Apply By: |
|
Nov 18, 2021 |
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| Job Description: |
- Review the set up and categorisation of trigger communications and make improvements
- Produce regular reporting and monitoring of trigger communications with no errors
- Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
- Work with Analytics team on gaining insights beyond open and click
- Review the creative to ensure designs are consistent and on brand
- Manage the bi-monthly newsletter, from content planning, to creation, testing, on time deployment and analysis
- Manage all activities in line with the trading calendar to ensure email promotions are launched accurately and on time.
- Write all promotional emails following a brief from the campaign owner
- Build emails using our simple drag and drop email editor tool
- Manage all CRM campaigns and set-up relevant CRM campaigns
- Manage all reports relating to the email newsletter, promotional communications and CRM activity to determine effectiveness – open, click, opt outs, sessions, revenue etc.
- Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
- Create a testing plan to improve customer engagement and produce a log of what works and what doesn’t
- Create a content marketing plan for the bi-monthly newsletter.
- Report engagement on customer level to better target next time
- Develop and brief creative copy and concepts to creative team for design
- Work closely with the wider marketing teams to co-ordinate promotional messaging across the business.
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| Company Information |
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Company Name: Esquare
Company Description:
Business process outsourcing (BPO) contains the transmission of processes along with the connected operational activities and responsibilities, to a third party with at least a guaranteed equal service level and where the client contains a solid grip over the, activities of the vendor for mutual long term achievement. BPO is positively related to the search for more competent organizational designs: Cost decrease, output growth and inventive abilities. Hence, a source for strategic advantage.
Esquare provides services and solutions for a wide range of industries and specialized functions. This business process is consisting of, Such as Hiring, Training, Call center operations, sales distribution, payroll processing and end to end telesales process. We effectively and efficiently deliver training in sales, customer service, hospitality and English language.
We are ideally placed to perform these tasks because we have rich experience of working among as a decision makers and key performing managers. Our business savvy prompted us to start off our own ventures for some years back and now we are envy, to our competitors in this industry.
At Esquare services we are ready to share your tasks with you and we work as extended arm and wings of your organization, with same consciousness towards quality of services as you would be thinking off. We only can show the best possible way, and its up to you how to fly. That's why we says "Collaborate and strengthen" and let us take care of your business.
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