PPC Manager  
April and June Digital (Pvt) Ltd.   More jobs from this company

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Job Title:   PPC Manager
Category:   Marketing
Total Positions:   1
Job Location:   Lahore
Gender:   No Preference
Minimum Education:   Bachelors
Career Level:   Experienced Professional
Minimum Experience:   6 Years
Apply By:   Nov 18, 2021
     
     
 
Job Description:

April and June Digital Private Limited is a Germany based Software house & Digital marketing company, started operation back in 2009 in Berlin, Germany and in 2010 in Lahore, Pakistan.

Office Timings: 10 AM till 7 PM

Working Days:  Monday till Friday (Sat & Sun off)

  • We are looking for a creative, data-driven PPC Manager to help us drive Account-based PPC campaigns across Europe.
  • You will lead the way in planning, setting up and managing client’s ads campaigns, utilizing all or some mediums of Paid (including Google Search, Google Shopping, Display, Google Merchant Center, Microsoft Ads).
  • This is a great opportunity to be part of a fast-growing business in an exciting market, with excellent career opportunities as the portfolio expends.
  • The ideal candidate will possess outstanding communication skills, excellent attention to detail and strong time management skills.

Key Responsibilities:

  • Build, plan and execute pay-per-click advertising campaigns
  • Create creative ad copies and captions according to the current trends and nature of the client business
  • Client communication and account management
  • Setting Up and Management of clients campaign
  • Presenting performance and consultation with clients
  • Forecast potential delivery and ROI for existing clients
  • Reporting (weekly/monthly/quarterly)
  • Collect data, generate reports and carry out leading performance data
  • Produce insightful client reports that provide feedback on client's accounts with recommendations that consider KPIs
  • Integrate analytics with client existing website
  • Define and implement Goal tracking
  • Monitor and analyze effectiveness of marketing content
  • Respond to briefs and emails in a timely manner
  • Test and optimize campaigns to achieve KPI's and targets
  • Understand and analyze trends in results data to maximize return on investment
  • Analyze campaign performance and provide recommendations for improving traffic and ROI
  • Perform client, market and competitor research and analysis
  • Budget pacing, audience analysis and optimization
  • Search query analysis and ad group expansion
  • Building and optimizing Search and Shopping campaigns
  • Undertaking keyword research
  • Keeping up to date with industry trends
  • Challenge and interrogate briefs set by clients to ensure the highest standard is created
  • Keep on top of industry advances and appropriate tools to enhance paid search channels
  • Help develop opportunities and new business pitches where appropriate

Skills & Experience Required:

  • 8 years+ relevant experience.
  • A proven track record of ads campaign in Europe or USA market
  • Creative and inquisitive mind with essentials in testing
  • Very proficient in excel and campaign builds
  • Ability to hit the ground running with confidence.
  • You have strong analytical and problem-solving skills with ability to analyse and draw insights.
  • Interest in digital media, with experience in attribution
  • Team training and leadership skills
  • Ability to effectively communicate with clients, particularly explaining technical concepts to those in non-technical roles
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
  • Keen attention to detail and an analytical approach to achieving objectives
  • Experience in using tools such as SearchAds360 & Double Click
  • Expert knowledge of Search Engine Marketing mainly Google & Bing Ads
  • Experience with Search Networks, Display Networks, YouTube Ads
  • Ability to create creative ad copies and captions
  • Technologically advanced for tracking setup, ability to integrate Analytics and Goal Tracking on clients existing websites including Magneto, Word press, Open cart

Qualifications:

  • Degree level education
  • Google PPC and Analytics Certifications would be plus point

Company Information
 
Company Name:  April and June Digital (Pvt) Ltd.
Company Description:
We are a well established German based web solution company which offers professional customer-specific solutions in the areas of web and print for a wide range of clients across the borders of Germany.

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