| Job Title: |
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Assistant Brand Manager |
| Category: |
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Marketing |
| Total Positions: |
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1 |
| Job Location: |
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Islamabad |
| Gender: |
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No Preference |
| Minimum Education: |
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Masters |
| Degree Title: |
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MBA / Masters in Marketing |
| Career Level: |
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Experienced Professional |
| Minimum Experience: |
|
3 Years5 Years |
| Salary Range: |
|
PKR 0 to 0 per Month |
| Apply By: |
|
Aug 21, 2020 |
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| Job Description: |
- Develop and maintain digital media strategies for the University.
- Implement internal and third-party digital media software tools, services and vendor products, as appropriate to achieve these goals.
- Manage the University's social media presences on Twitter, Facebook, Instagram. YouTube, LinkedIn, and other platforms in conjunction with the Offices of Admissions, Communications and Alumni.
- Identify, investigate, and apply emerging technology trends to meet the university's priorities.
- Collect and analyses web and digital platform engagement data and use it to develop informed web content and strategies, with the goal of improving the user experience and conversion.
- Evaluate segmented messages and employ techniques (such as a/b testing) to improve and refine messaging.
- Other duties as assigned by the authority, including but not limited to, representation of the department at admissions events, orientation, on-campus events, networking events, and other university functions.
- Content Creation/Execution, Promotion and Direct Marketing.
- Manage marketing campaigns and execute the production of marketing collateral in line with student acquisition strategies - including the development of print pieces, digital promotion, media buys, and social media campaigns.
- Plan, manage, and create content and features on the University's website in conjunction with the webmaster, as well as with internal stakeholders.
- Actively manage external vendors to assist in the production of digital assets and content Manage a team of students who provide content and assistance with projects.
- Working with the Director of Admissions, plan, develop, execute, and evaluate direct marketing campaigns for prospective student inquiries.
- Ensure institutional adoption of a clear, consistent brand image and application of the band in marketing practices.
- Identify, analyze, and select media vehicles, and execute plans to achieve marketing objectives on-time and on-budget.
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| Company Information |
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Company Name: Riphah International University
Company Description:
Riphah International University (RIU) is committed to a holistic and integrated approach in education. We want to build total human personality of our youth with concern for the welfare of humanity. A value based education alone, in our view can produce a generation of dynamic, committed and progressive, leaders and builders of the Ummah. President of Pakistan is the patron of Riphah International University. Maj. Gen Mohammad Zulfiqar Ali Khan TI (M), SBt. (Retd) is the first and founding Chancellor of RIU. The Board of Governors duly represent the Federal Government and the sponsoring body of RIU i.e IIMC-T. The Riphah International University has following faculties with undergraduate, graduate, and postgraduate programmes:- Riphah International University (RIU) has six faculties: Faculty of Computing Faculty of Engineering and Applied Sciences Faculty of Health and Medical Sciences Faculty of Management Science Faculty of Pharmaceutical Science Faculty of Social Sciences and Humanities RIU as a private institute observes the guidelines set by the Higher Education Commission and works within the framework of education policy and regulations formulated by the Federal Government from time to time. Riphah International University is committed to quality education and training with high priority for research and development. It makes use of modern teaching methodologies and techniques/p/p
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